For Garnier, we combined brand heritage with a strong sustainability focus, engaging audiences and promoting eco-friendly initiatives. We delivered a 360° campaign including events, social media, OOH, radio, e-mail marketing, Rossmann activations, and influencer partnerships. The results: 130 hours of activation, 2,472 skin tests, 3,300 experiments, 550 workshops, 41,802 testers, 2.2M views, 32.7K engagements, and 76% reach — strengthening Garnier’s image as a responsible, consumer-friendly brand.