How to increase the awareness around the threat of marine plastic pollution and inspire action amongst adidas consumers?
Runners all around the world spend a whole week collecting kilometers via the Runtastic application, through which adidas then donates $1 to the Parley Ocean School for each km run.
We used the Think global-act local approach to illustrate the problem, to increase participation and to show tangible ways of making a difference.
We focused on presenting local environmental issues and their global impact.