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#TFROM HOME
How to strengthen the corporate culture and support togetherness during lockdown and support togetherness?
With a limited budget and immediate action, we have designed a properly structured long-term and complex online internal/external communication program made to measure content that inspired people on how to live in a new normal, motivated them being more productive, supported stability and brought people together digitally.
Objectives
Inspire for positivity
Motivate for better productivity
Maintain work-life balance
Support Company Culture and create stability – Company cares, people matter
Results:
Outstanding employee image (employee branding image grew massively)
Employee fluctuation:
-36%
Growth of FB likes
+35%
Growth of FB followers
+ 50%
Reach during the campaign - 1MIL unique users on social media platforms
1MIL
Views on videos
240.000
470.000 Unique users on Facebook who have created 95.200 interactions with our posts
470.000
684.800 minutes of views of our content - which means 1 year and 110 days of constant watching
684.800 minutes