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STORA ENSO EXPERIENCE OPENING
How to present Stora Enso as an innovative company whose mission is to create sustainable products that will have a positive impact on the region and the employer branding.
We created a fully sustainable live event, highlighting Stora Enso’s mission. Every aspect of the event was carefully controlled to align with the mission of sustainability and minimize the carbon footprint.
Objectives
To present Stora Enso as an innovative company whose mission is to create sustainable products that will have a positive impact on the region and the employer brand.
To inspire and motivate city officials, businessmen and representatives of the largest companies in the region for future cooperation.
To achieve extensive media coverage.
To prove sustainable approach.
Results:
We reduced the carbon footprint by:
Transport:
1 800 kg CO2
Catering:
5 000 kg CO2
Production:
3 200 kg CO2
Total:
12 771 kg CO2
Per person:
19,5 kg CO2.
Media:
Massive media and social media reach
Daily newspapers reached
68,640
Weekly newspapers received
18,120
Monthly magazines had
3,000 hits
Online portals reached
673,572
Radio reached
57,600
Social networks reached
116,027
Press conference stream reached
292,506
The total reach was an exceptional
980,000