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Skechers Kids
How to present the Skechers Kids brand as fun and innovative, thereby building a positive image and increasing brand recognition in the Czech and Slovak markets?
Social media and influencer marketing were key tools in achieving our objectives. The original event in the Czech Republic grew into a successful roadshow in 2023, expanding to Slovakia. Around 35 influencers, each with one or two children, participated in each event. Due to its great success, the client plans further expansion. Interest is growing, with more influencers wanting to join. We are building an active community that regularly attends our events.
Objectives
Introduce the Skechers Kids 2023 collection to at least 35 influencers per event and their children, presenting it as fun and innovative.
Inspire and motivate at least 100 local influencers and their families to participate in future events. Achieve extensive social media coverage and increase awareness of the Skechers Kids brand organically in both, Slovakia and Czech Republic
To potentially establish a long-term partnership with selected influencers
Results:
92 influencers with 127 kids turned into organic ambassadors for the Skechers Kids brand.
Instagram Stories Published: +480
Instagram Total Reach: Over 1 million.
Increase in Influencer Participation: There was a 10% increase in influencer participation at follow-up events.
Growth in Published Stories: The overall number of published stories increased by 30%.
Rising Interest: Interest in each subsequent event rose by 20%.
Engagement Rate: There was a 30% engagement rate between followers and influencers