Skechers Kids


Client: Skechers
Office: CREATIVE PRO PRAGUE
Format:

How to present the Skechers Kids brand as fun and innovative, thereby building a positive image and increasing brand recognition in the Czech and Slovak markets?

Social media and influencer marketing were key tools in achieving our objectives. The original event in the Czech Republic grew into a successful roadshow in 2023, expanding to Slovakia. Around 35 influencers, each with one or two children, participated in each event. Due to its great success, the client plans further expansion. Interest is growing, with more influencers wanting to join. We are building an active community that regularly attends our events.

Objectives

Introduce the Skechers Kids 2023 collection to at least 35 influencers per event and their children, presenting it as fun and innovative.


Inspire and motivate at least 100 local influencers and their families to participate in future events. Achieve extensive social media coverage and increase awareness of the Skechers Kids brand organically in both, Slovakia and Czech Republic


To potentially establish a long-term partnership with selected influencers


Results:

92 influencers with 127 kids turned into organic ambassadors for the Skechers Kids brand.

Instagram Stories Published: +480

Instagram Total Reach: Over 1 million.

Increase in Influencer Participation: There was a 10% increase in influencer participation at follow-up events.

Growth in Published Stories: The overall number of published stories increased by 30%.

Rising Interest: Interest in each subsequent event rose by 20%.

Engagement Rate: There was a 30% engagement rate between followers and influencers

CREATIVE PRO OFFICES

Bratislava

Company info

CREATIVE PRO a.s.
VAT: 359 687 02
Identification number: SK2022104370

Matúšova 7106/56
811 04, Bratislava
Slovak republic

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Tel.: +421 903 890 401
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New business: Mgr.art Štefan Kozák
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Kosice

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CREATIVE PRO (KE) s.r.o.
VAT: 46132856
Identification number: SK2023278499

Moyzesova 24
040 01, Kosice
Slovak republic

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Tel.: +421 903 418 482
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New business: Mgr.art Štefan Hric
Email: hric@creativepro.agency

Prague

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CREATIVE PRO (CZ) s.r.o.
VAT: 24848077
Identification number: CZ24848077

Révová 241/4
100 00, Prague
Czech Republic

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Tel.: +420 735 172 480
E-mail: prague@creativepro.agency

New business: Svetlana Mečiarová
Email: meciarova@creativepro.agency

Warsaw

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CREATIVE PRO (PL) Sp. z o.o.
VAT: 7010576550
Identification number: 0000613072

Foksal street 21/2
00-372, Warsaw
Poland

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Tel.: +48 607 530 031
E-mail: warsaw@creativepro.agency

New business: Tomasz Piekarski
Email: piekarski@creativepro.agency

Budapest

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CREATIVE PRO (HU) Kft.
VAT: 01-09-282636
Identification number: HU25567333

Szentendrei út 89-91. I. building 1st floor
1033, Budapest
Hungary

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Tel.: +3670 770 1792
E-mail: budapest@creativepro.agency

New business: Orsolya Farkas
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Ljubljana

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CREATIVE PRO Adriatic d.o.o.
VAT: SI58631330

Štihova ulica 4,
1000 Ljubljana
Slovenia

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Tel.: +386 40 384 077
E-mail: ljubljana@creativepro.agency

New business: Aljaž Čad
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