What happens when LEGO® and Lamborghini join forces?

Ninety years after the first brick was created, LEGO® is still pushing the boundaries of what’s possible. They entrusted us with the regional premiere of Lamborghini’s most powerful car, built entirely from LEGO® bricks. We took on the creative concept of the project and developed a two-week festival called LEGO® Speed Days. We converted the first floor of the shopping mall into a race-themed environment featuring a 50-meter racetrack, offering a variety of activities for both children and their parents. The space included a custom-made brick pool and a competition area with remote-controlled cars, making the activation a huge success among shopping mall visitors.